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TEQUILA EVENTS 3rd Annual San Felipe Tequila Festival, 5-7 March 2010 Festival was held on the malecon overlooking the Sea of Cortez. Event offers tequila tasting, dancers and mariachis. $10 per day or a 3 day ticket for $25 USD. No information available yet about a possible event in 2011. Spirits of Mexico Las Vegas, 8-9 March 2011 Event to be held at the Convention Center. Event offers tequila tasting, dancers and mariachis. The Spirits of Mexico honors the generations of Master Distillers & Blenders whose art and soul exist in every luscious drop. Mingle with Aficionados, Mixologists & Authors. Meet the Masters, Ambassadors, Tequileras & Tequileros of world-renown and new-to-market brands, who all share their passion, skill, experience and, of course, their spirits! For more information, visit: Spirits of Mexico Las Vegas San Francisco World Spirits Competition, 18-20 March 2011 The San Francisco World Spirits Competition is the first comprehensive, international spirits judging ever held in the United States on an annual basis. Celebrating its 11th year of awarding spirits excellence, the 2011 Competition will be held at the distinguished Hotel Nikko in downtown San Francisco on March 18, 19, and 20. Deadline for entries is February 25. For more information, visit: http://www.sfspiritscomp.com// 2nd Tequila and More Spirits and Cocktails Show, Toronto, Canada, 6 May 2011 Tequila is more than just a drink - it is an experience, a lifestyle, and a culture. Whether you are young or old, an experienced tequila connoisseur, or have never tried tequila in your life, there is something for everyone at this unique event. Sample tequila and enjoy authentic Latin foods, mezcal, beer, and music! The event will be held at the Metro Toronto Convention Centre on Friday, 6 May 2011, from 4:00 pm to 10:00 pm. For more information, visit: http://www.tequilaandmore.ca/ 5th Annual World Tequila Day, Amatitan, Jalisco, 27 May 2011 Many
historians have long believed Tequila (mezcal wine) was being
produced in Amatitan, Jalisco back in the 16th century. Some historians
and officials claim the oldest known tequila producing factory
was discovered in 2008 on the El Caballito Cerrero Ranch in Amatitan
(just a few kilometers east of the town of Tequila). Ancient fermentation
tanks, ovens and mills were found at this location by tequila
historian Claudio Jimenez Vizcarra. [1] To view photos of this historic production area, click here on Tecuane Canyon Ruins.
The Mayor of Amatitan is working with other politicians in Mexico to establish "World
Tequila Day" as a national holiday in celebration of Mexico's
tequila Heritage. The event is also aimed at increasing awareness
and recognition for Amatitan as being an origin of tequila. The
3rd Annual event on 27 May 2009 included performances by traditional
dancers from various parts of Mexico and entertainment by two
distinctive mariachi bands. Throughout the 2009 event, a group
of locals worked vigorously to break the world record for making/serving
the most margaritas at a single time - 7000 MARGARITAS! For more
details and photos of the celebration, click here on WORLD TEQUILA DAY 2009. 2nd Annual Santa Barbara Tequila Harvest 2011 Festival, 16 Aug 2011 Sample from over 50 Premium and Ultra Premium Blanco, Reposado, Añejo, & Extra-Añejo Tequilas and Mezcals ranging from legendary distilleries to master crafted estate grown brands straight from the heart of Mexico. The event will be held the evening of 16 August at the Santa Barbara Tennis Club, 2375 Foothill Road, Santa Barbara, California. For more information, visit: Santa Barbara Tequila Harvest Festival Reto Tequila (Tequila Challenge), Tequila, Jalisco, 15 Sept 2011 This
annual event has a goal of breaking the record for the most tequila
shots served in 15 minutes. The 2008 winner was Sauza pouring
507 shots in 15 minutes. Tequila shots are free to all who want
to participate. Check local tourist information for exact date, time
and location. Unfortunately, I have not yet attended this event
to post additional details and photos. 8th Annual Spirits of Mexico, San Diego CA, 11-17 Sept 2011 The Spirits of Mexico, the largest, oldest and most comprehensive agave festival in the United States takes place during the week of September 12 with the 5th annual Competition on September 12 & 13, culminating with the Main Event on Saturday September 17. The event will be held in the Old Town San Diego State Historic Park. For more information, visit: The Polished Palate To view photos of the 2010 Spirits of Mexico Main Event, visit: Tequila Connection Photo Gallery 4th Annual Las Vegas Tequila Fest, 17 Sept 2011 The
2011 Las Vegas Tequila Fest will showcase the finest brands in
the industry, from the major international labels to boutique
tequilas distilled in the heart of Mexico. Celebrating the heritage
of this Mexican liquor derived from the blue agave plant, the
Las Vegas Tequila Fest will be held on 17-18 September at Planet Hollywood Resort and Casino, Las Vegas,
Nevada. World International Tequila Conference, Sept 2012, Guadalajara The 2010 Conference featured "Five days in the heart of the Tequila production region" This conference, presented in English, was especially developed for wine and spirits industry professionals, international investors, brand developers, bar and restaurant managers, importers, distributors, researchers, journalist and individuals interested in learning about the Tequila industry, its regulations, production techniques, history, culture, and the appreciation of fine tequila. The conference includes hours of seminar instruction, industry workshops on government regulations, production techniques, and investment opportunities, plus a visit to an agave plantation, and visits to Tequila distilleries. Next conference is planned for 2012. Complete conference details and registration available at http://tequilaconference.com/ 11th Annual Expo Tequila, Tijuana BC, Mexico 12-16 Oct 2011 The 2011 Tequila Expo is scheduled for 12-16 October at Ave. Revolution, Tijuana, Baja California, Mexico. The dates for this event seem to fluctuate so it's best to confirm with the Tijuana Tourism Bureau (telephone from the US is 1-888-775-2417). The Expo combines different aspects of Mexico's culture (traditional Mexican cuisine, mariachi music, and dancers combined with a huge selection of agave-based spirits). There are numerous booths manned by Tequila/Mezcal representatives offering samples of their blanco, reposado and sometimes añejo tequilas. There is plenty of tequila available for purchase throughout the event. This exciting event is held in front of the Jai Alai arena on Revolution Avenue. Entrance fee is nominal, but tasting is pretty much unlimited. Click here to view photos from the Tijuana 2008 EXPO TEQUILA or 2010 EXPO TEQUILA. Spirits of Mexico, New York, 13 October 2011 The event will be held at the Agave Restaurant in New York city, located at 140 Seventh Avenue South. Master Distillers & Blenders, Authors, Mezcaleros, Tequileros, Mixologists, Aficionados & Ambassadors from world renown and new-to-market-brands all meet in NYC in 2011, to share their skills, experience and, of course, their spirits! Sample dozens of Tequilas, Mezcals, Sotols and more from Mexico, featuring tastes of each signature style. For more information, visit: Spirits of Mexico 2011 - New York City 2nd Arizona Taco Festival, 15 October 2011 The Arizona Taco Festival at the Scottsdale Waterfront on October 15th, 2011, is the follow up to last year's wildly successful inaugural launch. Over 30 teams will compete for $7,500 cash and taco bragging rights. Other contests: best guacamole, salsa, and anything goes taco. There will be a Boutique Tequila Expo Tent featuring over 30 different brands of premium tequilas.
Third Annual Monterey Tequila and Mezcal Expo, 22 October 2011 This event is a tribute to the rich and colorful history of Tequila and Mezcal and provides a unique opportunity to learn more about these traditional spirits as attendees experience the true essence of tequila and mezcal firsthand. The Expo will be held from 5 to 8 pm at the Portola Hotel and Spa in historic downtown Monterey, California 93940. For more information, visit: Monterey Tequila and Mezcal Expo Phoenix Tequila Fest, 10-11 December 2011 The 2010 event will take place at the US Airways Center, 201 East Jefferson Street in Phoenix, Arizona. Sample blancos, reposados, and añejos premium and ultra premium tequilas ranging from legendary brands to boutique spirits distilled in the heart of Mexico. Enjoy continuous live entertainment and meet tequila enthusiasts from all over the world in a festive atmosphere filled with holiday cheer. For more information, visit: http://www.phoenixtequilafest.com
Tours to the Land of the Blue Agave As of 2009, there are a limited number of tour guides for hire that will pick you up at your hotel in Guadalajara and shuttle you (and your group) to tequila distilleries. If this is something you would like to do, I recommend you consider touring with David Ruiz, Tequila Expert and Consultant. Mr. Ruiz is an excellent interpreter, very helpful if you don't speak Spanish. His tours are custom private tours for select guests that want to learn about tequila and sample some of the finest tequilas available. He explains history, culture, and the production process and his outfit has special agreements with leading boutique tequila brands allowing tasting of their ultra premium tequilas not normally available to visitors. Tequila Tours.com is registered with the Mexican Secretary of Tourism. For more information, visit: http://www.tequilatours.com/ An alternative might be to take a tour with Clayton Szczech at "Experience Tequila". Although I have not personally taken this tour, it appears interesting and well organized. It includes four days in the town of Tequila followed by four days on the coast. Some of Mexico's most pleasant beaches lie a few hours away, and you'll spend the latter half of the trip relaxing on the sand with your tequila treasures. For more information, visit: http://www.experiencetequila.com/
Another option is to take the bus from Guadalajara (Centro Viejo Autobus also known as the "Old" bus station) to the town of Tequila. There are museums and distilleries within walking distance of the main plaza and you can easily arrange tours (including transportation) to a few local distilleries with tour groups departing the central plaza. Busses run frequently throughout the day back and forth between Guadalajara and Tequila. We found this is not the case from the new bus station in Guadalajara.
Touring the Arandas area is a bit more difficult as most distilleries do not give tours on a regular basis, and they are not nearly as accessible as those in the town of Tequila. It can be hit or miss when you show up (if there will be someone available and willing to give you a tour). Hiring a tour guide to visit the highland distilleries around Atotonilco and Arandas is recommended. Another possibility is to hire a taxi for the day with a driver that knows the area. If you don't speak any Spanish, this may not be your best option (unless you can find a driver that speaks your language). We did a bit of both by hiring a tour guide (David Ruiz) who picked us up in Guadalajara and dropped us off at a hotel in Arandas after visiting distilleries in the Atotonilco and Arandas area. The next day we hired taxi driver Jose Navarro (Tel 348-107-3732). Jose took us to visit three more distilleries in the Arandas area. Jose speaks some English and his rates are reasonable. We took the bus back from Arandas to Guadalajara. The trip takes about 2 hours and cost less than $10 per person (one-way). The bus from Arandas to Guadalajara arrives at the new bus station in Guadalajara. This is a huge bus station (multiple terminals) with connections to major cities throughout Mexico.
We
were impressed with many of the distilleries we toured. If
you get the chance, I recommend you visit Hacienda San Jose del
Refugio (Herradura), Los Abuelos (Fortaleza), La Cofradia & Casa Noble, Espolon (Cabo Wabo), Siete Leguas (7 Leguas), and Tequila 1921. I'm sure there are others just as worthy, but we simply ran out of time.
To view photos of some of the distilleries, visit our DISTILLERY PHOTO GALLERY section of this website. [HOME ] [TOP][PHOTO GALLERY] |
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