Aug
31
2015

ESM qualifies in Germany

ESM qualifies in Germany   Motorsport.com

Nürburgring, Germany, – Tequila Patrón ESM will have their work cut out for them on Sunday of the FIA World Endurance Championship’s (FIA WEC) …

Aug
31
2015

patent on Indian version of Tequila

Research scholar files for patent on Indian version of Tequila

The Hindu

Thanks to the ‘spirited’ efforts of a young scientist, the Indian variant of the Mexican Tequila will soon be a reality. The pith portion of ‘Naara …

Aug
28
2015

Santa Barbara Tequila Harvest Festival

Saying Adios to the Tequila Harvest Fest  Santa Barbara Independent

Six years ago, Santa Barbara’s soaked social calendar welcomed a brand-new entry: the Tequila Harvest Festival, which explored Mexico’s …

Aug
28
2015

Behind Tequila’s Big Luxury Play

“Extra Añejo: Behind Tequila’s Big Luxury Play” Lauren Sloss from PUNCH Drink covers the Extra Añejo category and how Ocho chose an aging method which would still honour the plant, without covering the agave flavours in wood. Read more here.

…The extra añejo designation specifies a minimum aging requirement of three years and a maximum capacity of 600 liters for the oak barrels used for aging. But where  that oak comes from, and the amount of care put into the process, is entirely up to the distiller. Consequently, there are a wide range of approaches to this relatively new category, with tequilas aged in anything from bourbon barrels to wine barrels to new French oak. And for serious agave drinkers, these distinctions can make a very big difference…

Aug
28
2015

Tomas Estes talks Terroir

tequila-agave-field-sepia

“The Explainer: Tomas Estes talks Terroir” Australian Bartender Magazine covers Tomas’s talk on terroir at Agave Love in Sydney…“The blue agave is native to the Tequila Valley region,” said Estes. “There are about 200 or 300 — well it depends who you talk to and how much they’ve had to drink — varieties of this plant the agave. They’re all over Mexico. And the blue agave somewhere back in the past was thought to be superior to all the others in the making of a distillate, so this is the only one to make tequila. In the latter part of the 1800’s, someone took the blue agave to the Highlands — it wasn’t native to there.”…

Aug
27
2015

Casamigos Tequila Launch in Ibiza, Spain

George Clooney, Amal visit Ibiza for tequila launch  Bulletin Leader

George Clooney and Amal Alamuddin attend the official launch of Casamigos Tequila in Ibiza, at Ushuaia Ibiza Beach hotel on August 23, 2015 in Ibiza, Spain…

Aug
27
2015

Creative Duties for Casa Noble Tequila

Cramer-Krasselt Wins Creative for Pacifico, Casa Noble Tequila

Chicago-based independent agency Cramer-Krasselt was awarded creative duties for sister brands Pacifico beer and Casa Noble tequila without a …   “Our Pacifico beer and Casa Noble tequila brands have significant upside potential for growth,” Constellation Brands chief marketing officer Jim Sabia said in a statement. “We’ve had a solid partnership with C-K over the years and look forward to continued success in raising the profile of these two high-performing brands.”

Aug
27
2015

Renegade optometrist saves Mexican farms

Adolfo Murillo, owner of Tequila Alquimia, in his fields of organic agaves in Agua Negra, Arandas, Jalisco, Mexico.Adolfo Murillo, owner of Tequila Alquimia, in his fields of organic agaves in Agua Negra, Arandas, Jalisco, Mexico.

Renegade optometrist defies Big Ag & saves Mexican farms with his Tequila http://thefern.org/2015/08/the-heart-of-agave/ @TedGenoways @FERNnews @MotherJones

Aug
23
2015

Tequila producers making flavored liqueurs

Tequila producers take a shot at flavored liqueurs   Fortune

…But increasingly, tequila-based beverages are introducing new flavor profiles to challenge that formula. In recent years, producers like Patrón, Sauza, …

Aug
22
2015

Ten bars to explore in the Philadelphia

Ten bars to explore in the Philadelphia suburbs   PhillyVoice.com

High-grade tequila cocktails, rooftop lounges, a poolside club that gives North Shore a run for its money — drinking culture in the ‘burbs is more than …