May
20
2015

Master Mezcaliers arrive in Melbourne

Master Mezcaliers arrive in Melbourne   The Shout

The first ever Agave Sommelier course is launching in Australia, with Mamasita in Melbourne offering a Mezcalier service from 25 May…  The in-house training is structured around the training Nick Peters received specific to mezcal while he studied in Oaxaca, although he has added tequila, …

May
20
2015

Pairing Spirits with Foods

Know what spirits to pair with different foods   Miami Herald

By the beach, oysters with shots of tequila make a terrific setup. … The one with tequila and grapefruit juice garnished with chopped orange, smoked …

May
20
2015

Will Tequila Learn from Scotch?

Will Tequila Learn from Scotch Whisky’s Mistakes?

just-drinks.com (subscription)

Despite the market split, the Tequila category is on the cusp of its own boomtime. But, the positioning of the mixto sector compared to 100% agave …

May
20
2015

Pura Vida Tequila’s Indiegogo campaign

Struggling to think of the perfect gift to get Dad this Father’s Day? Pura Vida Tequila’s Indiegogo campaign has the answer! What better way to toast Dad this Father’s Day than with some of the “best damn tequila” Rock and Roll Hall of Famer ZZ Top’s Billy Gibbons “has ever tasted”?

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May
16
2015

How Tequila Went From Mexican Farms to American Frats

How Tequila Went From Mexican Farms to American Frats

The Atlantic

Distilled in and around the town of Tequila in the state of Jalisco, tequila was once just another mescal. But “mescal de Tequila,” as it was originally …

…high demand for blue agave threatens to displace Mexico’s traditional agricultural systems, since large agribusinesses are better equipped to weather the volatile agave market. Colunga identified a triple threat to smaller producers: “uninformed consumers, a greedy spirits industry, and a Mexican government not committed to [preserving] our bio-cultural heritage.”…

May
15
2015

A Better Way to Drink Tequila

Tequila drink

Men’s Health: A Better Way to Drink Tequila. http://www.menshealth.com/best-life/5-new-uses-for-tequila

…“A single tequila drink consumed slowly over an hour can have great benefits if consumed several times a week,” says Eric B. Rimm, a Professor of Epidemiology and Nutrition at the Harvard School of Public Health. “It benefits your good cholesterol as well as reducing your body’s insulin resistance and also the propensity for your blood to clot, which ultimately is what causes a heart attack and most strokes.”…

 

 

May
14
2015

Beyond the Margarita

Beyond the Margarita   Bloomberg

…Houston’s Añejo elevates standard grub with entrees such as venison tamales and wild boar burritos. There are also 100 tequila and mescal drinks on …

May
14
2015

Sauza Tequila overhaul

Beam Suntory unveils Sauza Tequila overhaul  just-drinks.com

As part of the overhaul, Sauza Blue 100% Agave Tequila will be renamed Sauza Signature, while the shape of the portfolio’s bottles will also change, …

May
14
2015

Patrón is using virtual reality to market tequila

Patrón is using virtual reality to market tequila. Here’s how 12:15 PM EDT  Fortune

“For us, this was an opportunity to start a dialogue about how our artisanal tequila is made, and we hope other brands follow suit in the future.”…

May
14
2015

A drinker’s guide to tequila and agave spirits

A drinker’s guide to tequila and agave spirits  Arizona Daily Star

I remember the first time I drank tequila: I was barely 19 and standing at the bar top of a rowdy dance floor encased in a nebula of cigarette smoke and …