Sep
22
2017

Patrón Tequila unveils new app

Patrón Tequila unveils immersive AR-enabled app   Mobile Marketer

Patrón Tequila, the brand of spirits started by billionaire John Paul DeJoria, debuted a mobile application that uses augmented reality (AR) technology to show consumers how its tequilas are made and to provide guidance on at-home tastings…

Sep
22
2017

Chinese spirits market rising

Chinese spirits market set to reach $450bn by 2021   BeverageDaily.com

“While the tequila and mezcal category is at the bottom in terms of value and volume, it will witness the fastest growth, rising at 21.6% over 2016–2021 …

Sep
22
2017

Mezcal Market – Trends and Forecasts

Mezcal Market – Trends and Forecasts by Technavio  Business Wire

LONDON–(BUSINESS WIRE)–Technavio’s latest report on the global mezcal market provides an analysis of the most important trends expected to …

The top three emerging trends driving the global mezcal market according to Technavio research analysts are:

  • Easy accessibility of products due to online retailing
  • Growing millennial population
  • Increasing demand for handcrafted mescal
Sep
20
2017

Tequila Tromba is back with IPAW

Tequila Tromba is back with IPAW    The Shout  (Australia)

Tequila Tromba is teaming up with venues across Australia to bring you La Paloma, the classic tequila cocktail; 100% Agave Tequila + Grapefruit Soda + Lime + Salt…

Sep
20
2017

Mr. Cartoon Designed This Bottle of Tequila

Mr. Cartoon Designed This Bottle of Tequila    UrbanDaddy

The legendary West Coast tattoo and graffiti artist designed a bottle of Cazadores Blanco for Dia de los Muertos, and it hits stores today. Famous for inking Snoop, Dre and Eminem among other celebrities, and for designing the Cypress Hill logo, obtaining Cartoon’s work typically is pricey with a long-waiting list. This can get you there much faster…

Sep
20
2017

Traveling Down the Tequila Trail

Traveling Down the Tequila Trail    Wine Enthusiast Magazine

Much like fine wine, Mexican Tequila emphasizes the raw material from … Except for single-estate Tequilas, most producers use a mix of agave from …

The sharp, spiky leaves of the agave being sheared away / Photo by Penny De Los Santos
The sharp, spiky leaves of the agave being sheared away / Photo by Penny De Los Santos

The Harvest: Jimadores (farmers) dig up the root using a sharp, shovel-like tool called a coa…

Sep
19
2017

Grand Opening Tequila Party

Grand Opening Tequila Party!    Eventbrite

We’re in the mood to celebrate and enjoy our new space! What better way than with the latest edition to the vomFASS line, Tequila!…  Friday, 22 Sept 2017, 7:00 PM – 9:30 PM CDT.  vomFASS – delectable, 3248 University Avenue, Madison, WI 53705.

Sep
19
2017

Finding Mezcal eBook

Finding Mezcal eBook by Ron Cooper    Kobo.com

A Journey into the Liquid Soul of Mexico, with 40 Cocktails by Ron Cooper…  In this groundbreaking and deeply personal book, Ron Cooper–a leading voice in the artisanal mezcal movement, and the person largely responsible for popularizing the spirit in the United States–shares everything he knows about this storied, culturally rich, and now hugely in-demand spirit, along with 50 recipes…

Sep
17
2017

Tequila Is Made In The Fields

Forget The Distillery, Tequila Is Made In The Fields    HuffPost

“The really good tequila is made in the fields,” explained Rodolfo González, Master Distiller at Destiladora González González, during a tour of the distillery where his company makes several brands of tequila, including El Mayor and Juarez…

Sep
17
2017

Fall for New Spirits

Fall for New Spirits    HuffPost

Cementerio Mezcalero (Mezcal Graveyard) 99 — The first release in a series of mezcals that honors an old tradition in which some of the world’s best mezcals are aged in glass, generally underground, to be later unearthed…