Diageo Cheers Rising Spirits Demand

Diageo Cheers Rising Spirits Demand: More Growth in Store? 

In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion. This buyout is likely to strengthen Diageo’s market share in the tequila category along with the existing Don Julio brand. Also, the company will capitalize on its …  Diageo has emerged into a preferred pick for investors. Evidently, shares of this Zacks Rank #2 (Buy) company surged 35.5% in a year, compared with the industry ‘s rally of 22.8%…

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